Julie Rogers Consulting
The client is an independent consultant who specializes on public and higher education as well as education management. Hoping to individualize herself from competitors, the client sought a unique and vibrant design that would be eye catching in the hand of a prospective consumer. Variations of both text and image based logos were pitched to the client, with a text based logo being recommended by the designer as the client sought to use vibrant colors and a more dynamic style on the assets.
It was recommended that the design be printed on a linen paper.