design management

Recently I began my Masters study in Design Management (DM) at the University of Southampton, Winchester School of Art. Tasked with defining this very broad spectrum of theory and application, I have developed a working definition to fit my personal use and perspective on the subject. Interested mostly in design houses that offer branding, marketing strategy and design for commercial art, I choose to view DM through a lens that most appropriately addresses this area. Thus, I believe that DM could be defined through the study and implementation of design theory and research in areas involving the development and continuation of brand identity, client needs and customer interaction. A proper design manager should be capable of researching and working towards the most effective consumer-based solutions to the visual application of design within the commercial art field.