Web Design & Management for Moonglow Jewelry
PROJECT MANAGEMENT + DESIGN
Managing a development team based in India worked to usher through multiple update to online D2C site before implementing a new site after the company’s re-branding in early 2022. Continuous use of A/B testing, user feedback, and user interaction data to implement changes, update UI, and lift CVR for the site.
Content creation and planning for key touch points on the home page and product page to create better user education on a less obvious product.
